July 2, 2019 SAGINAW, MI – The City of Saginaw has launched a new marketing campaign with an exciting new logo treatment. Together, local businesses across numerous industries can reinforce who we are as a city and help spread the news of the great OPPORTUNITIES in Saginaw.
The marketing campaign strategically highlights the unique offerings of Saginaw by splashing this message throughout the city. Residents will begin to see this message pop up throughout the community in various forms – banners, billboards, social media and online. Community organizations are also invited to use the new logo treatment and help share the positive message.
To develop this campaign, the City conducted research including stakeholder interviews and an online survey, which collected more than 1,000 responses to learn more about the general attitudes of residents towards Saginaw’s redevelopment progress.