City of Saginaw, Michigan

SEPTEMBER 15, 2020 SAGINAW, MI–The City of Saginaw, in partnership with AMPM,
Inc., has received the 2020 Gold ADDY Award as well as the special Judges Choice
Award from the local American Advertising Federation (AAF). The City and AMPM
received this recognition for their “This is Saginaw” video, which was launched in July
2019 as part of the City of Saginaw’s Marketing and Communications Plan. 

The ADDY Awards, the advertising industry's largest and most representative
competition, attract more than 40,000 entries each year in local competitions
nationwide. The mission of the awards is to recognize and reward creative excellence in
the art of advertising. Receiving an ADDY Award at the local level is the first step in the
three-tier, national American Advertising Awards competition. 

Selection of the most creative entries is conducted through a scoring process in
which a panel of judges–composed of accomplished advertising professionals—
evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the
highest level of creative excellence and is judged to be superior. 

The City of Saginaw’s marketing team consists of staff members as well as
representatives from Saginaw Future, Inc. who were appointed by the City Manager to
work with AMPM to develop the city’s marketing campaign. The campaign highlights
the unique offerings of Saginaw and spreads the positive message of the revitalization
taking place in our community

City Manager Tim Morales commented on the efforts of his marketing team and
the partnership with AMPM, "The City’s marketing team worked closely with AMPM for
nearly six months to develop the content of this video. This video was developed as
one of the first deliverables from the City’s marketing campaign, which was a part of the
certification process to become a Redevelopment Ready Community. We are excited
that industry experts recognized their work as deserving special recognition. I am very
proud of this team’s efforts to create such an impactful video.”

The special Judge's Award was earned for the video script and production written
by former mayor Greg Branch, who passed away in February 2019. Greg was also a
Brand Strategist with AMPM, Inc. and partnered with the City of Saginaw team to
develop the “This is Saginaw” marketing campaign and the video. 

Mayor Floyd Kloc commented on the significance of this award to the legacy of
Greg Branch, “Greg will forever be remembered as a champion for this community. He
helped create a powerful video that focuses on who we are as a city and brilliantly
highlights the determination and strength of our residents. As you listen to the words in
this video, you can hear Greg’s love and dedication to the City of Saginaw.”

To view the brand video, click here: